Client reporting should take an hour of thinking, not a day of copying. Spend and results are pulled from every platform, reconciled against the customer record, and written into the marketing report template you already send.
Built for a marketing agency. A ten hour report now takes twenty minutes, so it goes out monthly instead of quarterly.
Dashboards are for you. Marketing reports are for the client, and somebody still has to build one.
When a displayed figure does not tie back to the workbook, the run refuses to produce the deck. It has fired in practice rather than sitting unused.
Crm reporting usually lives in a separate tool from ad reporting, which is why the two never agree. Here both feed the same workbook.
One report per client, pulling spend and results from every channel. Their digital marketing reporting used to mean opening each ad platform, the analytics view and the customer system in turn, then copying figures across. Ten hours became twenty minutes.
Google Slides, PowerPoint, Google Sheets, Excel, HubSpot, Salesforce and Windsor.ai for ad platform data. If you run a financial dashboard as well, the same workbook can feed it.
No. Your template is the specification and the output is your file with new numbers in it.
One definition per metric, agreed up front, applied everywhere. That question is most of what makes reporting hard.
The ones you run. Search, social, display, email and the customer system.
Drafted from what the numbers did, then edited and approved by a person.
The section is skipped or flagged. Nothing is invented to fill it.
Those show you numbers. This builds the document you send, in your format, and stops when a figure cannot be proved.